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What does 'a little bird' do?
The internet has made a great deal of information easily accessible. However, gaps remain and the secondary information that's easy to obtain is too often out of date, incomplete, or of questionable value on the questions that matter most.
A Little Bird closes that gap with rigorous primary research and multi-source corroboration, producing current, high-value insight you can't assemble from public sources. Our research engagements routinely deliver the critical information leaders need to make well-informed decisions about their people, resources, and investments.
TACTICAL & STRATEGIC RESEARCH
Whether you need a quick snapshot of information, or require ongoing monitoring, we are well equipped to make sure your most critical decisions are well informed.
KEY INTELLIGENCE QUESTIONS & TOPICS
Key Intelligence Questions (KIQs) and Topics (KITs) provide the framework of an organized and successful competitive intelligence process. They define your needs by outlining the What, the Why, and the Who.
EXAMPLES
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Size of their team (FTE)?
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Who is the target audience?
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What is the go to market strategy?
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When is the anticipated launch date?
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Where are field sales focusing efforts?
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Why are they doubling the size of their team?
When Key Intelligence Questions (KIQs) are answered, those answers then provide a solid foundation for the analysis necessary to make critical decisions and take action. Our research team delivers the expertise required to make sure your organization has the information it needs for effective decision making.
CURRENT COMPANY & COMPETITOR ORG CHARTS
Modern organizations are large, global, and constantly changing — which makes an accurate, current picture of a competitor's structure genuinely hard to assemble. That's exactly what we produce: a clear, up-to-date view of the size and structure of the teams that matter to your decision, across Sales, Market Access, Marketing, Medical Affairs, and Clinical Development — including Field Sales, Field Medical, and Key and National Accounts. Our global competitor organization charts are used by executives and strategic planners making critical business, resourcing, and market-entry decisions.
ORGANIZATION BENCH-MARKING
Effective planning and execution rely on knowing exactly how your organization structure compares to the competition. A company's employees can often account for >50% of the total cost of running the business. Any organization looking to make an acquisition, restructure, introduce new products and services, or merely better understand their position in the market- needs to begin with bench-marking themselves to their closest competitors.
Organization bench-marking is how you make sure you have the right number of people, in the right job levels and functions, to meet the goals of your company. Optimizing headcount allocation allows the cost optimization central to your business planning efforts. When you build a workforce structure that focuses on putting the right people in the right place, your organization will achieve higher productivity and overall success.
LANDSCAPE MAPPING
Competitive landscape mapping helps you identify and compare direct or indirect competitors in order to better understand their strengths and weaknesses- and ultimately to produce intelligence for competitive analysis. This Market mapping and landscape analysis process can be used to help you chart a broader strategy and make your most critical decisions. It can be used to quickly understand a new field or geography, discover sector shaping trends, or identify peers and competitors. Market mapping is especially useful for companies considering significant expansion or shifts in focus. When needed, we can provide you with a bird's eye view of your competitive landscape.
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